Constant Contact Review : Features, Pricing & More

About Constant Contact

Constant Contact is an online marketing platform that specializes in email marketing and other digital marketing solutions. It was founded in 1995 and has since grown to become one of the leading providers in the industry.

The primary focus of Constant Contact is2 to help businesses and organizations create, manage, and optimize their email marketing campaigns. It offers a user-friendly interface with drag-and-drop tools, customizable templates, contact list management, and reporting features. Users can design professional-looking emails, target specific audiences, and track the performance of their campaigns.

In addition to email marketing, Constant Contact provides other marketing tools and features to help businesses engage with their audience across various channels. This includes event management features for organizing and promoting events, social media marketing capabilities to schedule and track social media posts, online survey tools for gathering feedback and insights, and e-commerce integrations to connect with online stores.

Constant Contact places importance on customer support and provides various channels for assistance, including phone support, live chat, email support, and an online community where users can connect and learn from each other. They also offer a range of resources such as guides, tutorials, and webinars to help users maximize the platform’s potential.

Constant Contact is a comprehensive marketing platform that empowers businesses and organizations to effectively reach their audience, build customer relationships, and drive their marketing efforts through email and other digital channels.

How Does Constant Contact Work?

Constant Contact works by providing businesses and organizations with a set of tools and features to create, manage, and optimize their email marketing campaigns and other digital marketing efforts. Here’s an overview of how Constant Contact works:

Account Setup: To get started with Constant Contact, you need to create an account on their platform. This involves providing basic information about your business or organization.

Contact Management: Constant Contact allows you to manage your contact list within the platform. You can import existing contacts or add new contacts manually. It provides options for segmenting your contacts based on criteria such as demographics or interests.

Email Creation: Constant Contact offers a drag-and-drop email editor that allows you to create professional-looking emails without requiring coding knowledge. You can choose from a variety of customizable templates or start from scratch. The editor enables you to add text, images, buttons, and other design elements to create visually appealing emails.

Campaign Settings: Once your email is designed, you can set up campaign settings such as the sender name, subject line, and preheader text. You can also schedule your email to be sent at a specific date and time.

Email Sending: After setting up your campaign, Constant Contact sends your emails to the selected contacts on your list. It ensures that the emails are delivered efficiently and tracks important metrics like open rates, click-through rates, and bounce rates.

Reporting and Analytics: Constant Contact provides detailed analytics and reporting features that allow you to monitor the performance of your email campaigns. You can track metrics, assess the success of your campaigns, and gain insights to make data-driven decisions for future campaigns.

Additional Marketing Features: Constant Contact goes beyond email marketing and offers additional marketing tools. These include event management features for creating and promoting events, social media marketing capabilities to schedule and track social media posts, online surveys to gather feedback, and e-commerce integrations for connecting with online stores.

Constant Contact emphasizes ease of use and provides user-friendly interfaces, templates, and drag-and-drop editors to simplify the process of creating and managing marketing campaigns.

How To Use Constant Contact

To use Constant Contact effectively, follow these steps:

Sign up for an Account: Visit the Constant Contact website and sign up for an account. Provide the required information, such as your name, email address, and business details.

Set Up Your Account: Once you have created an account, you will be guided through the setup process. This includes adding your business information, uploading your logo, and customizing your email footer.

Import or Add Contacts: Constant Contact allows you to import your existing contact list or add contacts manually. You can import contacts from various sources, such as spreadsheets or other email providers. Ensure that your contacts have given permission to receive emails from you to comply with anti-spam regulations.

Design an Email: Use Constant Contact’s drag-and-drop email editor to design your email. Choose a template that matches your branding or start from scratch. Customize the email by adding text, images, buttons, and other design elements. Constant Contact provides pre-designed templates and design options to help you create visually appealing emails.

Personalize and Segment Your Emails: Personalize your emails by including merge tags, which dynamically insert contact information such as the recipient’s name. Additionally, segment your contact list based on specific criteria, such as demographics or interests. This allows you to send targeted emails to different segments, increasing the relevance and effectiveness of your campaigns.

Schedule or Send Your Email: Set the schedule for your email campaign. Choose a specific date and time for sending or schedule it to be sent automatically. Constant Contact also provides options for testing your email to ensure it appears correctly across different devices and email clients.

Track and Analyze: After sending your email, use Constant Contact’s reporting and analytics tools to track the performance of your campaigns. Monitor metrics such as open rates, click-through rates, and unsubscribes. Analyze the data to gain insights into the effectiveness of your campaigns and make improvements for future emails.

Explore Additional Features: Constant Contact offers various additional features beyond email marketing. Take advantage of features such as event management, social media marketing, online surveys, and e-commerce integrations to expand your marketing efforts.

Constant Contact provides extensive resources, including guides, tutorials, and webinars, to help you navigate and make the most of their platform. Take advantage of these resources to learn more about specific features and get the most out of Constant Contact.

Remember to comply with email marketing best practices and anti-spam regulations when using Constant Contact or any other email marketing platform. Ensure that you have obtained proper permission from your contacts and offer a clear opt-out option in your emails.

Constant Contact Features

Constant Contact offers a range of features to help businesses and organizations with their online marketing efforts. Here are some key features of Constant Contact:

Email Marketing: Constant Contact provides tools for designing, sending, and tracking email campaigns. It offers customizable email templates, a drag-and-drop editor, and options for personalization. You can segment your contact list and schedule or automate email sends. Tracking and reporting features allow you to monitor open rates, click-through rates, and other email metrics.

List Management: Constant Contact allows you to import and manage your contact lists. You can add contacts manually or import them from various sources, such as spreadsheets or other email providers. The platform offers segmentation options, enabling you to organize your contacts based on specific criteria for targeted marketing.

Event Marketing: Constant Contact includes event management features, allowing you to create and promote events. You can design event invitations, set up registration forms, and track RSVPs. It offers options for event promotion through email campaigns and social media.

Social Media Marketing: Constant Contact enables you to schedule and post to your social media accounts directly from the platform. You can create and share content, engage with your audience, and track social media performance. It supports integration with popular social media platforms, including Facebook and Instagram.

Online Surveys: With Constant Contact, you can create and distribute online surveys to gather feedback and insights from your audience. The platform provides survey templates, question types, and reporting tools to analyze survey responses. You can use the collected data to inform your marketing strategies.

E-commerce Integration: Constant Contact offers integrations with popular e-commerce platforms, such as Shopify and WooCommerce. This allows you to connect your online store and sync customer data. You can create targeted email campaigns based on purchase history, send abandoned cart emails, and track e-commerce performance.

Marketing Automation: Constant Contact provides marketing automation features to streamline your marketing workflows. You can set up automated email series, welcome emails, birthday emails, and other triggered campaigns based on specific actions or events. Automation helps you engage with your audience and nurture leads.

Reporting and Analytics: Constant Contact offers reporting and analytics features to track the performance of your marketing campaigns. You can monitor email metrics, social media engagement, event registrations, and survey responses. The platform provides insights to measure the success of your campaigns and make data-driven decisions.

Constant Contact continuously updates its features and offerings. It’s advisable to visit their website or contact their customer support for the most up-to-date and detailed information about their feature set.

Constant Contact Pricing

Constant Contact offers different pricing plans to cater to various business needs and sizes. The pricing is based on the number of contacts you have in your email list. Here are the pricing tiers available as of my knowledge cutoff in September 2021:

Email Plan:

• 0-500 contacts: Starts at $20 per month
• 501-2,500 contacts: Starts at $45 per month
• 2,501-5,000 contacts: Starts at $65 per month
• 5,001-10,000 contacts: Starts at $95 per month
• 10,001-15,000 contacts: Starts at $195 per month
• Custom pricing available for larger contact lists

Email Plus Plan:

• 0-500 contacts: Starts at $45 per month
• 501-2,500 contacts: Starts at $70 per month
• 2,501-5,000 contacts: Starts at $95 per month
• 5,001-10,000 contacts: Starts at $125 per month
• 10,001-15,000 contacts: Starts at $225 per month
• Custom pricing available for larger contact lists

The Email Plan provides essential email marketing features, including email templates, list management, tracking, and reporting.

The Email Plus Plan includes all the features of the Email Plan, along with additional features such as automation, customizable pop-up forms, surveys, coupons, and more.

It’s important to note that Constant Contact may offer promotions or discounts, so it’s advisable to check their website for the most current pricing information.

Additionally, Constant Contact provides a 30-day free trial period that allows you to explore their platform and features before committing to a paid plan.

For precise and up-to-date pricing details, I recommend visiting the Constant Contact website or contacting their customer support directly.

Constant Contact Customer Service

Constant Contact provides customer service and support to assist users with their questions and concerns. Here’s an overview of the customer service options available:

Phone Support: Constant Contact offers phone support for customers during specific hours. You can reach out to their support team via phone and speak directly with a representative to get assistance with your inquiries or issues.

Live Chat: Constant Contact provides a live chat feature on their website. You can access the live chat support during designated hours and chat with a representative in real-time to receive immediate help.

Email Support: Users can contact Constant Contact’s support team via email. You can send an email to their support address and expect a response within a reasonable timeframe. Be sure to provide detailed information about your query to receive accurate assistance.

Online Community: Constant Contact has an online community where users can connect, interact, and learn from one another. It’s a platform where you can ask questions, share experiences, and seek advice from fellow Constant Contact users. The community is a valuable resource for getting insights and tips from other professionals.

Knowledge Base and Resources: Constant Contact provides a comprehensive knowledge base that contains articles, guides, tutorials, and FAQs covering various topics related to their platform and features. You can access this self-help resource to find answers to common questions or learn more about specific functionalities.

Webinars and Training: Constant Contact offers webinars and training sessions to help users learn how to use their platform effectively. These educational resources cover topics such as email marketing best practices, campaign optimization, and utilizing specific features of Constant Contact.

Customer service availability and contact options may vary based on your location and the plan you have with Constant Contact. For the most accurate and up-to-date information regarding customer service, I recommend visiting the Constant Contact website or contacting their support team directly.

Is Constant Contact Right For You?

Determining whether Constant Contact is right for you depends on your specific needs and requirements. Here are some factors to consider when evaluating if Constant Contact is a good fit for your business or organization:

Email Marketing Focus: If you are primarily looking for an email marketing solution and want a platform that offers a user-friendly interface, customizable templates, and robust email tracking and reporting features, Constant Contact can be a suitable choice.

Contact Management: Constant Contact provides tools for managing your contact lists, including importing contacts, segmenting your audience, and maintaining compliance with email marketing regulations. If effective contact management is important to your marketing strategy, Constant Contact offers the necessary features.

Additional Marketing Channels: Constant Contact offers features beyond email marketing, such as event management, social media marketing, online surveys, and e-commerce integration. If you’re interested in exploring multiple marketing channels within a single platform, Constant Contact provides options for expanding your marketing efforts.

Small to Medium-sized Businesses: Constant Contact is commonly used by small to medium-sized businesses due to its user-friendly interface, affordable pricing plans, and focus on providing support and resources tailored to the needs of smaller organizations. If you’re a small business looking for a marketing platform that suits your budget and requirements, Constant Contact may be worth considering.

Nonprofit Organizations: Constant Contact offers special pricing options for nonprofit organizations. If you are a nonprofit looking for a cost-effective email marketing solution with features specifically designed for nonprofits, Constant Contact can be a good fit.

Integration Requirements: Consider whether Constant Contact integrates with the other tools and platforms you use in your marketing stack. Constant Contact offers integrations with popular e-commerce platforms, CRMs, and social media platforms. Ensure that it seamlessly integrates with your existing systems to streamline your marketing processes.

Constant Contact’s free trial period to explore the platform and its features firsthand. This will allow you to assess if the interface, functionality, and overall user experience align with your marketing goals and expectations.

Is Constant Contact Worth It?

Determining whether Constant Contact is worth it depends on your specific needs, budget, and priorities. Here are some factors to consider when evaluating the value of Constant Contact for your business or organization:

Email Marketing Focus: If email marketing is a primary channel for your marketing efforts, Constant Contact offers a user-friendly interface, customizable templates, and tracking features to help you design, send, and analyze your email campaigns. If you rely heavily on email marketing and want a platform dedicated to this channel, Constant Contact can provide value.

Contact Management: Constant Contact provides tools for managing your contact lists, segmenting your audience, and maintaining compliance with email marketing regulations. If effective contact management is important to your marketing strategy, Constant Contact offers features to help you organize and target your contacts.

Additional Marketing Channels: Constant Contact goes beyond email marketing and offers features for event management, social media marketing, online surveys, and e-commerce integration. If you’re looking to expand your marketing efforts across multiple channels within a single platform, Constant Contact can provide convenience and value.

Support and Resources: Constant Contact emphasizes customer support and provides resources such as phone support, live chat, email support, and an online community. They also offer educational materials like guides, tutorials, and webinars to help you make the most of their platform. If access to support and resources is important to you, Constant Contact can be a valuable option.

Pricing: Constant Contact offers different pricing plans based on the number of contacts you have in your email list. Consider whether the pricing aligns with your budget and the value you expect to receive from the platform. Take into account the specific features and capabilities you require for your marketing activities.

Integration Requirements: Evaluate whether Constant Contact integrates with the other tools and platforms you use in your marketing stack. Seamless integration with your existing systems can streamline your workflows and enhance the value of using Constant Contact.

It’s also advisable to read reviews, seek recommendations from peers, and explore the platform through their free trial to get a firsthand experience and assess if Constant Contact meets your specific needs and expectations.

Ultimately, the value of Constant Contact depends on how well it aligns with your marketing goals, requirements, and budget.

Constant Contact Conclusion

Constant Contact is a reputable and widely used email marketing platform that offers a range of features to assist businesses and organizations in their marketing efforts. With a focus on email marketing, Constant Contact provides user-friendly tools for designing, sending, and tracking email campaigns. It also offers additional features such as event management, social media marketing, online surveys, and e-commerce integration.

Constant Contact’s strengths lie in its easy-to-use interface, customizable email templates, contact management capabilities, and reporting and analytics features. The platform also emphasizes customer support, providing various channels for assistance and a wealth of educational resources to help users maximize their marketing efforts.

When considering whether Constant Contact is the right choice for your business, it’s important to evaluate your specific needs, budget, and priorities. Assess whether Constant Contact’s email marketing focus and additional features align with your marketing strategy. Consider the pricing plans and whether they fit within your budget. Evaluate how well Constant Contact integrates with your existing tools and systems.

To make an informed decision, you can take advantage of Constant Contact’s free trial period, explore their features, and assess the platform’s usability and value firsthand. Additionally, reading reviews and seeking recommendations from other users can provide insights into the experiences and satisfaction levels of those who have used Constant Contact.

Overall, Constant Contact is a reliable option for businesses and organizations seeking a comprehensive email marketing platform with additional marketing capabilities. Its user-friendly interface, robust features, and support resources make it a popular choice for small to medium-sized businesses and nonprofits. However, it’s essential to carefully assess your specific requirements and compare Constant Contact with alternative options to ensure it meets your unique needs.

FAQs

How can I sign up for Constant Contact?

To sign up for Constant Contact, visit their website and click on the “Sign Up Free” or “Get Started” button. Follow the prompts to provide the necessary information, such as your name, email address, and business details. You may also be asked to choose a plan and provide billing information if you’re opting for a paid subscription.

Does Constant Contact offer a free trial?

Yes, Constant Contact offers a 30-day free trial period. During this time, you can explore the platform, use its features, and send emails to a limited number of contacts. The free trial allows you to experience Constant Contact’s capabilities before committing to a paid plan.

Can I import my existing contacts into Constant Contact?

Yes, Constant Contact allows you to import your existing contacts into the platform. You can import contacts from various sources, such as spreadsheets (CSV, XLS, or XLSX files), other email providers, or CRM systems. Ensure that you have obtained proper permission from your contacts to comply with anti-spam regulations.

Does Constant Contact provide customizable email templates?

Yes, Constant Contact offers a wide range of customizable email templates. You can choose from pre-designed templates and customize them according to your branding and content needs. The platform also provides a drag-and-drop editor, allowing you to add text, images, buttons, and other design elements to create visually appealing emails.

Can I schedule emails to be sent at a specific time?

Yes, Constant Contact allows you to schedule your emails to be sent at a specific date and time. This feature enables you to plan and automate your email campaigns, ensuring they reach your audience at the most opportune moments.

Does Constant Contact provide reporting and analytics?

Yes, Constant Contact provides reporting and analytics features to track the performance of your email campaigns. You can monitor metrics such as open rates, click-through rates, bounce rates, and unsubscribes. The platform also offers insights into audience engagement, allowing you to make data-driven decisions and optimize your future campaigns.

Can I integrate Constant Contact with other tools and platforms?

Yes, Constant Contact offers integrations with a variety of tools and platforms. It supports integration with popular e-commerce platforms, CRM systems, social media platforms, and more. Integrating Constant Contact with your existing tools can streamline your marketing workflows and enhance your overall marketing capabilities.

What customer support options does Constant Contact provide?

Constant Contact provides customer support through various channels. You can reach their support team via phone, live chat, or email during designated hours. They also have an online community where users can connect and seek advice from fellow users. Additionally, Constant Contact offers a knowledge base with articles, guides, and tutorials to help you navigate the platform.